5 Things - 18.10.24

Including: pmf, nailed - tackling zero-click web - purpose WITH profit - it's Bugle time - why bad survey questions matter

Gideon Barker
October 18, 2024

5 Things

From Gideon Barker, founder of Customer IQ

18-10-2024

Hey there

I'm going back to the tried and tested newsletter format of '5 Things' - a format I used a while ago which hopefully still works.

pmf, nailed?

There is soooo much available on what product-market fit is, how to get there, how to measure it etc. I really like this approach from Jeroen Coelen in his recent substack. It really nails pmf in my view.

Tackling zero-click web

Rand Fishkin is a huge figure in SEO and now in audience research with his fab tool SparkToro. Here's his view on how to deal with zero-click, traffic-less web

purpose WITH profit

Paul King is a CFO turned consultant who now helps client understand the links and connections between purpose and profit - ie they work together, not against each other

It's Bugle Time 📯

Briony Phillips has launched a new newsletter, The Bristol Business Bugle. Loving it so far. If you're in Bristol or surrounding area, check it out.

Why bad survey questions matter

This retail giant - valued at $21,000,000,000 - asks some awful questions to its customers (but can you guess who it is?). Why should we care?

Thanks for reading!