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- 5 Things 11.04.25
5 Things 11.04.25
Do we really need all this protein? | WTF is ‘Customer discovery’ ?! | Why are AI startups not working shorter hours? | Finding people for your research | Improving air pollution has ‘unmasked’ global warming
5 Things
From Gideon Barker, founder of Customer IQ. View the newsletter archive.
Hi reader
Thank you for taking a moment to read 5 Things - the regular newsletter which brings you 5 pieces of content you can read, share, talk about or action.
As ever, if there are other topics you are particularly interested in seeing then please do hit ‘reply’ and let me know.
I am always looking out for introductions to new and potential clients. If you know of a startup team or scaling brand who would benefit from a chat, please do intro me.
Enjoy the rest of your week.

![]() | Do we really need all this protein?We seem to have been fed the line ‘eat more protein’ in the last few years with protein focused food products in every sub-category (even coffee!?). But do we really need all this protein? Does more protein = more healthy? Interesting article in The Conversation helps us understand more. |
![]() | WTF is ‘Customer discovery’ ?!The process of discovering all about your customers is - imho - crucial to building a successful business. Quick video from my recent webinar takes a look into what it’s all about. |
![]() | Why are AI startups not working shorter hours?The promise of AI making us more productive and so not needing to work such long hours doesn’t seem to apply to AI businesses. Interesting read from Mimi Billing at Sifted on the workplace culture in AI startups. |
![]() | Finding people for your researchOne of the biggest stumbling blocks in carrying out research is not being able to find the right people to take part. In this blog, I break down some of the issues and provide some options for you to consider. |
![]() | Improving air pollution has ‘unmasked’ global warmingJust when you thought climate science couldn’t get any more complicated… this. An article in the New Scientist suggests that by reducing it’s dirty air, China has inadvertently sped up the process of global warming. |
Thanks for reading 🖖