5 Things 25.04.25

Are you right for the resistance? | What’s really going on with AI? | We need to talk about brand | ‘How to run research’ is now -50% off | Gen X - a deep dive

5 Things

From Gideon Barker, founder of Customer IQ. View the newsletter archive.

Hi reader

Hoping this email finds you well.

Good week? If not, good weekend planned?

Some interesting stuff this week that might be useful for you. Perhaps to share with others or to add to your ‘Second Brain’ (have you read the second brain book? I can highly recommend it).

Also, look out for the survey invite below 👀 to find out how people are really using AI.

Here are your 5 Things for this week:

A raised fist in defiance

Are you right for the resistance?

Not to make light of the troubling rise of autocracy around the world but do you have what it takes to join the resistance? The Conversation examines the psychological traits you might need.

A string of question marks

What’s really going on with AI?

Aside from the hype and hyperbole you read on LinkedIn, you might be wondering how regular people are really using gen AI? I’ve teamed up with the smart folks at Wordtree to run a short survey to understand the reality. I’d really encourage you to take part (you can also get a copy of the results if you do).

The word brand written as a continuous line

We need to talk about brand

I am often heard banging on about the need for startups to consider building their brand from day one. Seems I am not alone. Some wise words here from Will Pyne on LinkedIn all about the ‘life and death’ nature of brand.

A laptop showing an online course

‘How to run research’ is now -50% off

As I gear up to launch a new online video course, I am offering my original course which explains how to run your own research project at half price (£99+VAT). It’s 3 hours of video + resources. Grab it while you can ;-)

A magnifying glass

Gen X - a deep dive

Canvas8 is a mix of trend forecasting, strategy, behavioural science and market research. Next week, they’re putting on an online event all about Generation X. If your audience includes this cohort (those roughly aged 45 to 60) then this could be of real interest.

Thanks for reading 🖖