5 Things - 29.11.24

Including: In a video call Pickle? - 'Synthetic' vs human research participants, who wins? - Ready to kill your product roadmap? - New £50m equity fund for Bristol, Somerset, Wiltshire - How niche can you niche?

5 Things

From Gideon Barker, founder of Customer IQ

Hi reader

Here's another edition of 5 Things to hopefully interest, even inspire you as the week draws to a close.

Let me know what you think.

In a video call Pickle?

Pickle allows you to create a video call clone of yourself which syncs with your live voice. So you can join that video call and look presentable even if you're in your sweaty gym kit, your car or maybe down the pub. H/t AI Valley newsletter.

'Synthetic' vs human research participants, who wins?

For the research geeks among us. Kantar (very, very big research agency) has been conducting experiments using AI-generated research data (synthetic participants) and compared to real human participants. Spoiler: perhaps no surprise the human responses edged it but it's still early days and this could be an interesting topic to keep an eye on.

Ready to kill your product roadmap?

As featured in Greg Isenberg's latest newsletter, a founder he spoke to decided to kill their product roadmap in favour of building smaller feature ideas and improvements sourced from conversations with customers. Result? Revenue doubled. Moral of the story: talk to your customers!

New £50m equity fund for Bristol, Somerset, Wiltshire

Via the Bristol Business Bugle, I've just found out that Foresight Group (private equity firm) are setting up a new £50m SME fund for Bristol, Somerset and Wiltshire with support from the Devon Pension Fund. A great boost for the area.

How niche can you niche?

Having niched Customer IQ from generalist research offer to specialising in helping startups, I recently realised an opportunity to niche within a niche. But just how niche can or should you go?

Thanks for reading!